IBM

The best days. IBM and Ogilvy’s partnership lasted for 20+ years and being a small part of that body of work filled me with pride. It was the consumate NYC account—big, fast moving, and on the smarter side of things. It’s where I became fascinated with quantum computing, wrote an eBook about AI, did the US Open with Watson and much more.

The Oscars x IBM Watson

For IBM's first ever Oscar Night activation, we anchored the campaign around a spot (not my spot*) with Carrie Fisher talking to robots who are nervous about Watson and his propensity for helping humanity.  Then during the show we (this is what I did) brought the 'bots to life and had them react to the awards show and the conversation surrounding it.