We got our clients excited to tap into the vein of nostalgia that is so Windows and make an ugly holiday sweater. We based it on Windows 95 during peak 90s nostalgia, then teased it on social, and sent a bunch to influencers on the sly. The sweater dropped and we were overwhelmed with positive responses. Turns out Windows means much more to people that we thought it did.

TL;DR we made an ugly sweater that wasn’t so ugly and people really loved it..